PROPERTY INSIGHTS · SELLING ADVICE · 3-MINUTE READ
Selling a home is a big decision. I think you should be able to ask questions, understand your options and take time to think — without feeling pushed along.
That may sound obvious, but it’s worth saying. Research published by the Real Estate Authority (REA) has highlighted pressure to make quick decisions and unclear communication among the problems reported by some people who experienced issues with agents.
It’s also worth keeping perspective: the REA’s 2025 research found generally high confidence in the industry. For me, the message isn’t that agents are all doing something wrong. It’s that good communication really matters.
What does good communication look like?
Plain English. If I use an industry term, you should feel comfortable asking what it means. An agency agreement, a marketing budget or a conditional offer shouldn’t be a mystery.
Evidence, not just big promises. Ask how the suggested price range was reached and which recent sales have been considered. A useful appraisal explains its reasoning.
Clear costs. You should know what commission and marketing could cost, when those amounts become payable, and what you’re agreeing to before you sign.
Regular, useful updates. You deserve to know what buyers are saying and what is happening during your campaign — including when there isn’t much new to report.
It’s okay to say, ‘I need time to think’
A good conversation might lead to an appraisal today, a listing next year or no sale at all. You may need to talk with family, sort out your next move or simply consider the numbers.
There can be real deadlines once a transaction is underway, and those should be explained honestly. But exploring your options is not the same as committing to sell.
A few questions I’d ask before choosing an agent
How will you keep me updated? What evidence supports your price advice? What are the full costs? What happens if my plans change? And who should I speak with if I don’t understand something?
You can also read the REA’s independent guides before signing an agency agreement.
My view is simple: it’s your home and your decision. Good advice should help you feel informed, not rushed.
Explore more Property Insights or get in touch if you’re thinking about a property decision.
By Vanessa Bickerton, licensed real estate agent currently with Barfoot & Thompson. General information only. Details should be checked for your own circumstances.
Leave a Reply